Legal
Privacy Policy & Disclaimers
Last updated: 18 May 2026
Disclaimers
General Information Only
The information provided by Parcela Pty Ltd ("Parcela", "we", "us", or "our") through this website and our reports is for general informational purposes only. It does not constitute financial, legal, taxation, or investment advice.
You should seek independent professional advice before making any property-related financial or investment decision.
Not Financial or Investment Advice
Parcela is not a licensed financial adviser under the Corporations Act 2001 (Cth). Nothing on this website or in any report we produce should be taken as a recommendation to buy, sell, or hold any asset, or to enter into any financial transaction.
Market value assessments and property data provided by Parcela are indicative estimates only. Actual market conditions may differ materially from those reflected in our reports.
SMSF Market Value Assessments
Our SMSF market value assessment reports are prepared to assist trustees and advisors with ATO compliance obligations under the Superannuation Industry (Supervision) Act 1993 (Cth). However, Parcela does not provide legal or superannuation compliance advice.
Trustees are responsible for ensuring their fund complies with all applicable laws. We recommend engaging a licensed superannuation adviser or auditor to verify the suitability of any report for your specific circumstances.
Data Accuracy
While we take reasonable steps to ensure data accuracy, Parcela does not warrant that the information in our reports is complete, current, or error-free. Property data is sourced from third-party providers including Australian property registries and market databases, and may contain inaccuracies.
To the extent permitted by law, Parcela excludes all liability for loss or damage arising from reliance on information provided through this website or our reports.
Privacy Policy
Who We Are
Parcela Pty Ltd (ABN pending) operates parcela.com.au. We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Information We Collect
We may collect the following types of personal information:
- Name and contact details (email, phone number)
- Property addresses submitted for report generation
- Organisation or business name
- Usage data and analytics (pages visited, time on site)
- Technical data such as IP address, browser type, and device information
We collect this information when you request a report, contact us, or use our website.
How We Use Your Information
We use your personal information to:
- Deliver property intelligence reports and related services
- Respond to enquiries and provide customer support
- Improve and develop our platform
- Send service-related communications
- Comply with legal obligations
We will not use your personal information for direct marketing without your consent, and you may opt out at any time.
Disclosure of Information
We do not sell your personal information. We may share it with trusted third-party service providers (e.g. cloud hosting, analytics) solely to operate our platform. These parties are required to handle your data in accordance with applicable privacy laws.
We may disclose your information if required to do so by law or in response to a valid legal request.
Cookies & Analytics
Our website uses cookies and similar technologies to understand how visitors use our site and to improve your experience. We use third-party analytics tools (including Google Analytics and Microsoft Clarity) which may collect anonymised usage data.
You can disable cookies through your browser settings, though this may affect your experience on the site.
Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, or loss. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Access & Correction
You have the right to access and correct the personal information we hold about you. To make a request, please contact us at privacy@parcela.com.au. We will respond within 30 days.
Changes to This Policy
We may update this Privacy Policy and Disclaimers page from time to time. The date at the top of this page reflects the most recent revision. Continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions or concerns about this policy, please contact us at privacy@parcela.com.au.